I bridge the gap between high-level e-commerce strategy and technical execution — architecting systems that turn high-volume traffic into revenue.
About
As Dev Team Lead for a multimillion-dollar e-commerce powerhouse, I architect the systems that turn high-volume traffic into revenue. I manage the full development lifecycle for high-performance Landing Pages, Bridge Pages, and complex Checkout systems that handle millions in ad spend without breaking.
My focus is simple: speed-to-market without sacrificing stability. I don't just manage tasks — I optimize the entire engineering process. By integrating modern AI-driven workflows (Claude/Cursor) with deep platform expertise across Shopify, CheckoutChamp, and Webflow, I help brands ship faster, track better, and scale harder.
I thrive where technical complexity meets business growth. Whether it's architecting a custom subscription flow or scaling a dev team's efficiency, I build the systems that power the brands.
Managing dev teams, sprint planning, and task prioritization for multimillion-dollar brands with aggressive growth goals.
Integrating Claude AI and Cursor to cut development cycles by 30%+ while maintaining high code quality across the team.
Advanced GTM/GA4 tracking implementations supporting seven-figure scaling through CRO collaboration and technical optimizations.
Expert-level command of Shopify Plus, CheckoutChamp, Recharge, and custom subscription flows from first click to final upsell.
Experience
Skills
Testimonials
"Working with Rasul has been an awesome experience. He's fast, super responsive, and knows his thing, giving feedback, recommendations and going the extra mile. The projects always turned out better than expected and delivers great results."
"Working with Rasul was an absolute pleasure! He is incredibly responsive, available, and detail-oriented, ensuring every aspect of the project was executed flawlessly. His strategic design insights were also invaluable."
"We've worked with Rasul at UnitySCM for the past few years and couldn't be happier with the results. He's our go-to person for our web presence, executing multiple projects in very short timelines. His biased-towards-action approach and quick turnarounds have been very valuable."
"Rasul's work is of outstanding quality. His ability to seamlessly integrate into teams and respond promptly to requests made the collaboration smooth and efficient. The value he delivers, both in terms of work product and cost, is excellent. I highly recommend Rasul for any Webflow needs."
"Rasul consistently demonstrates a remarkable ability to accurately translate design visions into fully functional web pages. Efficiency is his standout quality — he completes tasks with impressive speed without compromising quality. His availability during emergencies has been invaluable."
"He had carefully considered my brief, proactively anticipated other needs I failed to scope, and came ready with a structured action plan. In the month after our website launch, we saw a significant bump in all engagement metrics — our primary goal."
Whether you need an engineering manager, e-commerce architect, or conversion optimization expert — let's connect.
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